The daily life of online consumers

Modern Marketing consumers demand reliable markets and integrated service solutions, especially in the environment of E-commerce and Multi Channel which now with the holistic approach of the subject we call Omni-channel!

Customers are increasingly living online - sharing millions of photos every day and engaging with brands both online and offline. And, rightly so, retailers who realize the huge opportunity encourage their contact with customers all the way from social media to the use of smartphones in the physical store.

Despite the fears of traders about the "death of the street", the reality that remains, for the time being at least, is that shoppers do not want to shop exclusively from online stores or only from physical stores. Instead they seek a customer experience that balances both, offering them options as well as convenience.

This need for customer experience is embraced by the most successful retail companies, such as: Allegro, Argos, Boulanger, Darty, H & M, Rue Du Commerce and Zara within a framework of six-dimensional business:

Strategy & Innovation,

Customer,

Operation & Logistics,

Commercialization,

Brand engagement and

Mobile & Cross-Channel.

Respectively, from the recent research of the RXEU Top500, in collaboration with Oracle Netsuite, Carrefour, H & M, Ikea, Marks & Spencer, Tesco and Zara are gaining the top positions in the European retail trade.

The survey highlights that retail performance levels across Europe have reached higher targets.

 

Rising mobile markets

 Across the globe, mobile payments are growing rapidly. Consumers are constantly looking for easier and faster ways to buy. Either because they see a new toy that their friend has or they like a jacket that someone wears on their way to the train, they want to be able to make this purchase right away, on the go. As 5G has wider coverage areas and faster speeds, it can turn these preferences and desires into a global reality.

According to a recent PPRO survey, 45% of global e-commerce transactions are now completed on a mobile device at 43% for Western Europe and 55% for Asia-Pacific countries. Clearly faster 5G speeds will enhance these shopping experiences that will lead to unprecedented rates of mobile transactions.

5G may still be in its infancy today, but the expected global growth of 5G is fast approaching, which will clearly lead to a more interconnected global economy of traders and consumers. Faster Internet speeds and reduced latency will lead to even faster, smoother payments simply through a mobile device and usher in a new era of innovation.

Mobile payments are an increasingly popular payment method and the advent of 5G will only increase this trend.

 

From the comfort of your home

The constant need for technology and systems that support e-commerce retailers' perception of excellent customer service, from how they order to how they will be delivered or how they will receive the parcel, arises from the desire of consumers to faster and more convenient online shopping experience.

In today's digital world it is a major challenge for e-commerce companies to maintain the interests of buyers as well as the pace of demand of specific buyers.